By Simbarashe Sithole
Rainbow Tourism Group, (RTG), has consolidated its market share by acquiring more assets.
Speaking at the analyst briefing yesterday RTG chief executive officer Tendai Madziwanyika said the group launched an application programming interface (API) to boost its capacity.
“Montclair Resort and Conference Hotel was incorporated into operations effective March 1, 2025. Batoka Safaris was consolidated into the group’s revenue from June 1, 2025. Both entities contributed 8% of total group revenues,” he said.
“These results illustrate a robust commercial strategy that enabled RTG to dominate volume and market share while maintaining a strong revenue base,” Madziwanyika said.
“The growth reflects the group’s deliberate, diversified strategy and its ability to respond quickly to changing market dynamics. Our resilience stems from not relying on a single revenue stream and our ability to continuously innovate and adapt.”
He added that internal efficiencies and cost management initiatives were beginning to translate into improved margins.
“We have been very deliberate about managing our costs while also improving operational efficiencies, and that is starting to reflect in our margins. Initiatives such as the RTG Agro project — where we now produce key fresh items like vegetables — are significantly reducing costs while enhancing quality for our guests,” he said.