by Gideon Madzikatidze/Simbarashe Sithole
HARARE – Giant Tagarisa, a renowned Zimbabwean musician, is making waves in the fight against early child marriages and substance abuse through his powerful music. With a career spanning over three decades, Tagarisa has released over 50 singles, with most of them tackling socio-cultural and economic issues plating society.
Speaking during an interview in Harare, Tagarira said music act as an agent of socio-cultural and economic change whose impact amongst audiences is high.
“Music speak to audience about their daily encounters and is an agent of socio-cultural and economic change amongst societies. Music evoke memories, it influence and reinforce towards expected positive outcomes,” Tagarira said.
The latest single, “Achiri Pwere,” condemns those using wealth to lure young girls and boys into early marriages, while “Jonso Siya Guka” is a message to his child and peers to stay away from drug abuse. Tagarisa’s music is a testament to his commitment to transforming communities and complementing government efforts to eradicate these scourges.
“Amongst my single tracks, I take an opportunity to fight against early child marriages in the wake of some rich people who use their riches as a means to sexually abuse young people. So our music seeks to complement government’s efforts in fighting all societal ills,” he added.
Meanwhile, renowned producer, Maselo PaBeat also expressed gratitude for Tagarira’s music claiming it has gained traction on various platforms and amongst diverse audiences.
According to his producer Maselo, Tagarisa’s music has gained significant traction, with some tracks hitting thousands of views on social media platforms.
“His work has impacted various demographics as some of the texts used resonate with context. Based on the reactions which the musician gets as feedback from the fans, we have realised thousands just few days after our releases,” Maselo said.
A Contemporary music artist, Tagarisa’s message resonates well with his target audience. His collaborations with notable musicians like Pah Chihera, Baba Troy, and Andy Muridzo have amplified his impact.
Tagarisa attributes his stance against early child marriages and substance abuse to his church background and 1986 start in music. His efforts are part of a broader movement, with other artists like Minister Michael Mahendere and Alick Macheso using music to raise awareness against child abuse and substance abuse.